Legal
Privacy Policy
Last updated: 1 April 2026
We are committed to protecting your privacy and want you to feel comfortable while using our services. This Privacy Policy explains how ESTENX LTD ("Aparteon", "we", "us", or "our") collects, uses, and protects information about you when you use our website aparteon.com (the "Website"). It was prepared in compliance with the UK GDPR and the EU General Data Protection Regulation (GDPR).
Please read this policy before using the Website. If you have any questions, please write to us at: privacy@aparteon.com
Personal Data Controller
ESTENX LTD
71-75, Shelton Street, Covent Garden
London, WC2H 9JQ, United Kingdom
Registered in England and Wales, Company Number: 14471605
Phone: +44 7488 811733
Email: privacy@aparteon.com
Website: aparteon.com
Aparteon is a trademark owned by ESTENX LTD.
In reference to the personal data of your clients, contractors, or employees which may be entered into our software, you are the controller — we process data as a processor, on your documented instructions and on your behalf (including processing under a data processing agreement), or without such instructions only if required by law.
Your Rights
You have the right to:
- Access your personal data, including the right to receive a copy (Article 15 GDPR)
- Correct inaccurate data (Article 16 GDPR)
- Delete your data — the "right to be forgotten" (Article 17 GDPR)
- Restrict processing of your data (Article 18 GDPR)
- Transfer your data to another controller (Article 20 GDPR)
- Object to data processing at any time for reasons relating to your specific situation (Article 21 GDPR)
- Object to processing for direct marketing purposes including profiling (Article 21(2) GDPR)
Please contact us to exercise your rights. Your objection to cookies can be expressed through your browser settings or through our Cookie Preferences panel. If you believe your data is being processed unlawfully, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Personal Data and Privacy
Detailed information on how we process your data depending on your activity:
1. Using free services on the Website
| Purpose | Performance of the contract for the provision of services on the Website |
| Legal basis | Contract for the provision of services (Article 6(1)(b) GDPR) |
| Duration | For the duration of the contract; thereafter until the limitation period for claims expires |
| If not provided | You will not be able to use our services |
2. Contacting us (e.g. enquiries, property requests)
| Purpose | Processing your enquiries or submissions |
| Legal basis | Legitimate interest in communicating with you (Article 6(1)(f) GDPR); or pre-contractual steps (Article 6(1)(b) GDPR) |
| Duration | Until the expiry of the redress period, or until we accept your objection |
| If not provided | We will not be able to respond to your enquiry |
3. Marketing cookies and browser settings
| Purpose | Display of personalised advertisements and recommendations |
| Legal basis | Legitimate interest (Article 6(1)(f) GDPR) and your consent where required |
| Duration | Until you delete marketing cookies or they expire |
| If not provided | You will not receive personalised property suggestions |
4. Analytics
| Purpose | Analysis of how you use the Website to improve usability and content |
| Legal basis | Legitimate interest (Article 6(1)(f) GDPR) and your consent where required |
| Duration | Until you delete analytical cookies or they expire |
| If not provided | Your preferences will not be taken into account when developing the Website |
5. Marketing communications (with your consent)
| Purpose | Sending marketing information, property listings, and special offers |
| Legal basis | Your consent (Article 6(1)(a) GDPR) |
| Duration | Until you withdraw your consent (withdrawal does not affect the lawfulness of prior processing) |
| If not provided | You will not receive marketing materials or property offer updates |
6. Legal claims
| Purpose | Establishment, exercise, or defence of legal claims |
| Legal basis | Legitimate interest (Article 6(1)(f) GDPR) |
| Duration | Until the limitation period expires or until we accept your objection |
| If not provided | Inability to establish, exercise, or defend claims |
Profiling
As part of the Website, we may carry out profiling activities — only with your consent. Profiling is based on automatic evaluation of which properties or services you may be interested in, using information about content you have viewed. This allows us to show you property listings more relevant to your preferences and needs. The profiling we conduct does not lead to decisions that produce legal effects or similarly significantly affect you.
Analytical Activities
We conduct analytical activities to improve the intuitiveness and accessibility of our Website — this takes place only if your browser settings and cookie preferences allow it. As part of the analysis, we consider how you navigate the Website: time spent on pages, areas you interact with, and your search behaviour. This helps us improve the layout, search filters, and property content to better serve our users.
Data Security
While processing your personal data, we apply organisational and technical security measures that comply with applicable law, including encryption of connections using SSL/TLS certificates. We regularly review our data protection practices to maintain appropriate levels of security.
External Services / Data Recipients
We use third-party services to support our operations. These entities process data only on our documented instructions:
| Activity | Recipient | Transfer outside UK/EU |
|---|---|---|
| All Website activity | Hosting provider | No |
| Analytics (if enabled) | Google Analytics | Yes — USA ** |
| Contact & enquiry processing | Email service provider | No |
| Property search functionality | ReSales Online | No |
In addition, we may disclose data to competent public authorities where legally required.
Transfer of Personal Data Outside the UK / European Union
** Where data is transferred outside the UK or EU (e.g. to the USA via Google Analytics), an adequate level of protection is ensured by standard contractual clauses or equivalent safeguards in accordance with Article 46(2)(c) GDPR and UK adequacy regulations.
Data Retention Periods
We retain personal data only for as long as necessary for the purposes for which it was collected. The table below summarises our standard retention periods:
| Data type | Retention period | Basis |
|---|---|---|
| Contact form enquiries | 3 years | Legitimate interest / limitation period |
| Analytics data (GA, Amplitude) | Up to 26 months | Consent (deleted on withdrawal) |
| Marketing cookies | Until consent is withdrawn or cookie expires | Consent |
| Session data | Session duration | Necessary (contract performance) |
| Consent records | 5 years | Legal obligation (GDPR Art. 7(1)) |
| Server logs | 30 days | Security / legitimate interest |
Withdrawing Your Consent
Where processing is based on your consent (e.g. analytics cookies, marketing communications), you have the right to withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal. You can withdraw consent for cookies at any time using our Cookie Preferences panel. To withdraw consent for marketing communications, use the unsubscribe link in any email we send, or contact us at privacy@aparteon.com.
How to Exercise Your Rights
To submit a formal data subject request — such as a request for access, erasure, restriction, or data portability — please email us at privacy@aparteon.com with the subject line "Data Subject Request", your full name, the right you wish to exercise, and a brief description of the data involved. We will respond within 30 days in accordance with UK GDPR Article 12.
Submit a request by email →Right to Lodge a Complaint
If you believe that the processing of your personal data violates data protection law, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO), the supervisory authority for data protection in the United Kingdom. You may also have the right to complain to the supervisory authority in your country of residence (where applicable under EU GDPR).
Lodge a complaint with the ICO →Contact Us
For all data protection enquiries, please contact us:
ESTENX LTD — Aparteon
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, UK
Email: privacy@aparteon.com
Phone: +44 7488 811733